Right from the first day on the Internet, it's obvious - anyone can start advertising. But building a long-lasting campaign without losing your budget is an art! Especially when it comes to affiliate marketing. In this article we will reveal the secrets of working and promoting an advertising campaign to a) reduce the price of a lead, b) make the promotion effective and with minimal costs.

Together with AffCommunity we have prepared an article on how to prepare a Google account for crypto launch. Follow the link and read the information.

Preparation and setup

After running the account, we move on to the most interesting part. Create several ad variants with different titles and descriptions right in the campaign. The more variants - the better! After moderation approval, we connect our crypto offer via cloaca (optimally - Keitaro).

Here you can also play with the settings - add the desired GEO or tweak the language parameters. And then comes the most important thing - competent budget scaling. It is possible to raise it by 20-30% every 8-12 hours, but necessarily at different intervals. This helps not to attract unnecessary attention.

Optimization and scaling

When the first 24 hours have passed, let's get started on thematic keys for the offer. Are you promoting Forex? Use queries like “investment platform”, “start investing” and similar. But there is one tricky point here! If you use the general word “investment”, you risk getting a lot of garbage traffic on queries like “investment without investment”. Therefore, always set up an exact match.

By the way, do not delete old keys from the run - just put on pause. Every day add 5-10 new words. And ineffective immediately send to sleep mode.

As soon as you see that the black ad is spinning without fail, safely turn off the progression. Continue to increase the budget to the desired indicators you need.

But that's not all! Now it's time to deal with stop words that can drain your budget. Regularly review the search terms in your account. Notice something like “make money online without investing” or “free Tesla stock”? Put it on the stop list immediately! Trust experience - such traffic will never bring deposits.

Results and recommendations

In 5-7 days of such work you will get a fully debugged campaign with a decent list of effective keys and a working stop-list. What is the most important thing? Such accounts really live a long time and show a cool ROI.

In practice, there were many cases when clients tried to do without testing and optimization. The result is always the same - drained budget and disappointment. Of course, sometimes there are lucky people who get lucky the first time, but this is more of an exception.

Real case of advertising promotion: The client insisted on a quick launch without preparation. “Time is money!” A week later his account was banned and his budget was wasted. But another customer who followed all the recommendations has been successfully running traffic from the same account for the second year.

One last thing: bought Google accounts - do not rush to launch aggressive creativity in the spirit of “made a million with 100 dollars.” Run the account first and follow these instructions. And if you're working with AltairLabs, they'll guide you from account purchase to your first profitable lead.

We recently analyzed statistics on clients over the past year. Those who followed this methodology received on average 2.5 times more quality leads for the same budgets. And most importantly, their accounts continue to run without bans or freezes.

Read the AffCommunity blog for the latest news on Affiliate Marketing.

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